Vancouver Search Engine Optimization (SEO) Professional

On-Page (Keyword-Specific) Ranking Factors

1. Keyword Use Anywhere in the Title Tag

   66% very high importance
   66%
   8% moderate consensus

2. Keyword Use as the First Word(s) of the Title Tag

   63% high importance
   63%
   11.3% light consensus

3. Keyword Use in the Root Domain Name (e.g. keyword.com)

   60% high importance
   60%
   11.2% light consensus

4. Keyword Use Anywhere in the H1 Headline Tag

   49% moderate importance
   49%
   10.2% light consensus

5. Keyword Use in Internal Link Anchor Text on the Page

   47% moderate importance
   47%
   13% moderate contention

6. Keyword Use in External Link Anchor Text on the Page

   46% moderate importance
   46%
   13.6% moderate contention

7. Keyword Use as the First Word(s) in the H1 Tag

   45% moderate importance
   45%
   11.7% light consensus

8. Keyword Use in the First 50-100 Words in HTML on the Page

   45% moderate importance
   45%
   9.9% light consensus

9. Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org)

   42% low importance
   42%
   9% light consensus

10. Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html)

    38% low importance
    38%
    9.1% light consensus

11. Keyword Use in the Page Folder URL (e.g. seomoz.org/keyword/page.html)

    37% low importance
    37%
    8.6% light consensus

12. Keyword Use in other Headline Tags (<h2> – <h6>)

    35% low importance
    35%
    8% light consensus

13. Keyword Use in Image Alt Text

    33% minimal importance
    33%
    8.7% light consensus

14. Keyword Use / Number of Repetitions in the HTML Text on the Page

    33% minimal importance
    33%
    10.3% light consensus

15. Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)

    33% minimal importance
    33%
    8.6% light consensus

16. Keyword Use in <b> or <strong> Tags

    26% minimal importance
    26%
    7.6% moderate consensus

17. Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)

    25% minimal importance
    25%
    9.8% light consensus

18. Keyword Use in List Items <li> on the Page

    23% very minimal importance
    23%
    9.5% light consensus

19. Keyword Use in the Page’s Query Parameters (e.g. seomoz.org/page.html?keyword)

    22% very minimal importance
    22%
    7.6% moderate consensus

20. Keyword Use in <i> or <em> Tags

    21% very minimal importance
    21%
    8.4% light consensus

21. Keyword Use in the Meta Description Tag

    19% very minimal importance
    19%
    9.9% light consensus

22. Keyword Use in the Page’s File Extension (e.g. seomoz.org/page.keyword)

    12% very minimal importance
    12%
    8.3% light consensus

23. Keyword Use in Comment Tags in the HTML

    6% very minimal importance
    6%
    5.7% moderate consensus

24. Keyword Use in the Meta Keywords Tag

    5% very minimal importance
    5%
    5.5% moderate consensus

Thnx to: SEO MOZ

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