Google has 200 Algorithm checks, here’s my top 20.
1. Search terms in the HTML title tag
2. Search terms in the HTML body copy
3. Search terms in bold typeface
4. Search terms in header tags
5. Search term in anchor text in links to a page
6. PageRank of a page (the actual PageRank, not the toolbar PageRank)
7. The PageRank of the entire domain
8. Quality of link partners
9. Type of backlinks that bring anchor text juice for search terms
10.The speed of the web site
11. Search terms in the URL – main URL and page URLs
12. Search term density through body copy (About 3 – 5%?)
13. Fresh content
14. Good internal linking structure
15. Age of the domain
16. Links from good directories
17. Image names
18. Image ALTs
19. Reputable hosting company (though this one may be debateable…?)

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