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Businesses should focus on their core product in order to send a message of authority and authenticity that reaches their niche markets. This method will better persuade consumers to make a purchase. For example, Amazon has hundreds of thousands of products but has expert employees over specific topics. When small businesses apply this model, their sales will likely increase.
Another area that businesses often struggle with is the shopping cart. As Boisvert explains, businesses need to have their contact information and, if possible, a live chat located beside their shopping cart. He said this gives reassurance to customers and reduces their fears.
Although businesses also worry about the number of steps in the shopping cart process, the number of steps should depend on the value of the product. For instance, a low-valued product could have a single-page process, while a higher-valued product would be better matched with a more detailed process.
Well not really yet, HTML5 is not ready yet for production, mainly because most browsers don’t fully support it. For example even IE8 doesn’t support most HTML5, and as a SEO you must know there are still lots of people using IE7 out there, even IE6 lol. So that’s the main issue with HTML5, it will take a few years before most people can view it, so at the moment it is more experimental.
But, if you take the example of a video player, you could have a Flash video Player, and have a HTML5 fall back for mobile devices (read Apple devices as everyone else supports flash), so in some cases HTML5 can already be used, but forget about animated HTML5 websites for another 5 years.
IE9 will support HTML5, but when you see that some people still use IE6 after 10 years, you can imagine how long it will take for IE9 to be adopted enough so HTML5 can be used and seen by most. Also 1 big problem with IE9 is that it doesn’t work on Windows XP.
Anyways, I wouldn’t propose HTML5 as an option to your clients yet, but I was curious if you were getting requests…thing is what I just said about the limitations of HTML5, a lot of clients don’t know, so it is very well possible that people start to believe HTML5 is ready, but currently you need “fall backs” meaning if HTML5 is not supported you must provide a plain HTML alternative, which means double the work and so double the price…so it is not practical to use HTML5 yet.
And in any case, any animations is coded in javascript…it’s a lot of hype if you ask me…HTML5 has been in development for 5 years already lol. If someone didn’t open his mouth with “Flash will die, HTML5 is the future”, noone would be talking about it, but it seems everything this someone says, everyone believes. My advise is to do your home work on html5 and deside for yourself.
Semantic Web Optimization (SWO) – SEO + Semantic Web = SEO++
Two weeks ago, Amit Kumar announced on the Yahoo! Search Blog that Yahoo! will be supporting semantic web standards in their new Yahoo! search open platform.
This is a game-changing moment in online marketing.
Essentially, Yahoo! is proposing that search will be the “killer app” for sparking the explosion of the semantic web into the mainstream. With this release, when Yahoo! recognizes semantically tagged data in the pages it crawls — structured data such as contacts, calendar events, reviews, blog/news feeds, etc. — it will present far more compelling summaries of those pages in its search results.
As their example shows with a LinkedIn profile, results no longer have to be bland snippets of text that all blur together on the page. Different types of results can pop, conveying far more information — and far more relevant information — to searchers. The quality and meaning of the data shines through, which reflects extremely well on the site represented by that result.
This creates a tremendous incentive for marketers to adopt semantic standards in their web sites.
According to a presentation at SES NY by Andrew Tomkins, Chief Scientist at Yahoo! Search, this semantic data will initially only effect the presentation of the results — officially it will have no impact on a listing’s placement in search engine result pages (SERPs), to prevent this from becoming a way for people to game the system.
Over time, I believe this position will change as the search engines develop better ways to police good vs. bad semantic data, since great semantic results make the search engine look good. And even in the semantic web, people aren’t going to page through more than the first couple of pages of results. Exposed semantic data adds to the quality of the results. (This is not dissimilar to how people have been leveraging YouTube videos and Flickr photos to appear in advantageous locations in Google’s “universal search”.)
In the meantime, however, there will still be a positive feedback loop to incentivize marketers: great SERP summaries that stand out with semantic data will no doubt win a higher click-through rate. The more people who click-through and view your site, the more of them will end up creating links back to your site. This in turn will increase your organic search engine rankings, and the virtuous circle continues.
Simply put by Kumar, the benefit will be “increased traffic quality and quantity”.
What marketer doesn’t want that?
But to get in on this new game, companies need to get their semantic web act together. Since that virtuous cycle favors first movers — who will clearly stand out more in the early days before everyone is doing this as a matter of course — there is value to moving fast.
Many companies already have search engine optimization (SEO) initiatives underway, either with their own internal web team or through an engagement with a search agency. It probably makes the most sense for those teams to lead the initial charge into semantic web optimization (SWO) because they’re already familiar with process of tagging pages and subtly alternating the structure of the site to improve its search engine rankings.
However, the semantic web is qualitatively different than SEO. It requires a deeper understanding of the business being represented online — combined with a strong mastery of semantic web standards such as RDF and microformats — so as to strategically identify the best ways to position a company in the data web. That is going to require collaboration higher up the chain of the organization.
Sure, there will be some low hanging fruit in the early days, with reviews, blog feeds, and event calendars. But to go beyond that superficial level of semantifying will require companies to start to shape their business around producing competitively advantageous semantic data on the web — and where necessary, advocating in the semantic web community to shape the evolution of new semantic web standards.
Companies who know what they’re doing here will be active participants in places such as microformats.org and the Yahoo! developer community, taking a proactive role in moving the semantic web forward in ways that benefits them and their customers. (Word of advice: don’t jump into this fray half-cocked.)
This sort of new way of looking at marketing and the semantic web is what will be the core of semantic marketing. It’s as strategic as it is tactical.
In short, this next generation of web optimization isn’t your father’s SEO. It’s a significant enough advance that I think it would be great to have a different badge to identify it, so as to not fall into the lull of thinking this is just a linear extension of existing search engine diplomacy. I propose:
SEO + Semantic Web = SEO++
(Pronounced: so-plus-plus.) This is a nod to the sea-change that happened when software developers embraced object-oriented programming, moving from C to C++. This is an analogous paradigm shift that will require people to think differently about SEO. And after all, the semantic web is very much about representing and working with “objects” in web space.
Arguably, search engines have been the primary driver of Internet marketing. Yet for 10 years, the interface of search engines has pretty much stayed the same. Google’s universal search was a step in the right direction, but this new move from Yahoo! promises to be a major leap. No doubt, it will be followed by Google and will inspire a spectacular round of search engine innovation — one that will present incredible new opportunities for technology-savvy marketers.
This is the wake-up call: marketing must understand the semantic web and start to think strategically about it.
keyword related factors that you should definitely make sure you have on your webpage if you are looking
On Tuesday, we announced a number of updates to Chrome and Chrome OS. For me, these announcements were among the most important of my working life—demonstrating the real power of computer science to transform people’s lives. It’s extraordinary how very complex platforms can produce beautifully simple solutions like Chrome and Chrome OS, which anyone can use from the get-go—as long as you get it right. And that’s very, very hard indeed as history has taught.
In 1983, I worked on a team at Sun that was very proud to announce the 3M machines. The “M’s” were one megapixel, one megahertz and one megabit. And as part of that, we introduced a diskless computer. So this concept is not new—but then there are very few genuinely new ideas in computer science. The last really new one was public key encryption back in 1975. So we are always going back to the old ideas because we either loved them and they worked, or because they were right but we couldn’t make them work.
With hindsight, why has this been so hard? After all, we had all the IT stuff. And then the web was invented. But the web is not really cloud computing—it’s an enormously important source of information, probably the most important ever invented. One major web innovation cycle happened in 1995—remember the Netscape IPO, Java and all of that—ultimately leading, in 1997, to an announcement by Oracle (and bunch of other people including myself) called “the network computer.” It was exactly what the Chrome team at Google was talking about on Tuesday. Go back and read the language. Use your favorite search engine and look at what I said.
So why did it fail, and why will things be different this time around? Well, it’s clear that we were both right and wrong. Right that the underlying problems—notably the complexity—really were problems. But we failed because we couldn’t build great apps on the web technologies of the time. We could build information resources, so you could read things and get stuff done, but the web couldn’t compete with the scale and power of the then-existing desktop applications, which at the time were Ole and Win32 and various Mac APIs.
Chrome and Chrome OS are possible today for several reasons. First, time. Moore’s law is a factor of 1,000 in 15 years—so 15 years ago versus today, we have 1,000 times faster networks, CPUs and screens. That’s a lot more horsepower at the networking and disk level, which means the disks are faster, and the network is more reliable. Then, technology. Asynchronous JavaScript XML, or AJAX, came along in in 2003/04, and it enabled the first really interesting web apps like Gmail to be built. All of a sudden people were like “Wow! This web thing is actually kind of useful … I can write some pretty interesting applications and they can update themselves!” And then a more general technology now known as LAMP, which stands for Linux, Apache, MySQL, PHP—and Perl, Python and various other Ps—evolved as a platform for the back-end.
So all of a sudden you had a client combined with a back-end that were powerful enough to sustain a new programming model. Instead of building these large monolithic programs, people would take snippets of code and aggregate them together in languages like Java and JavaScript.
So with the great sophistication that was finally possible on the web, it was critical to have a modern browser that could handle it all. Chrome just had to be built. As usual, Larry and Sergey were way ahead of me on this. From my very first day at Google, they made clear that we should be in the browser business and the OS business. Not being interested in either, I said no. But they rather sneakily hired a number of brilliant computer scientists to work on the amazingly successful Firefox browser, which Google helped fund through an advertising agreement—and that core team went on to create Chrome.
So we’ve gone from a world where we had reliable disks and unreliable networks, to a world where we have reliable networks and basically no disks. Architecturally that’s a huge change—and with HTML5 it is now finally possible to build the kind of powerful apps that you take for granted on a PC or a Macintosh on top of a browser platform.
With Chrome OS, we have in development a viable third choice in desktop operating systems. Before there was no cloud computing alternative—now we have a product which is fast, robust and scalable enough to support powerful platforms. It’s something computer scientists have been dreaming about for a very, very long time. The kind of magic that we could imagine 20 years ago, but couldn’t make real because we lacked the technology. As developers start playing with our beta Cr-48 Chrome OS computer, they’ll see that while it’s still early days it works unbelievably well. You can build everything that you used to mix and match with client software—taking full advantage of the capacity of the web.
I am very proud of what a small team, effectively working as a start-up within Google, has achieved so quickly. In 20 years time, I’m certain that when we look back at history it will be clear that this was absolutely the right time to build these products. Because they work—and they work at scale—I’m confident that they’ll go on to great success. Welcome to the latest chapter of an epic journey in computing. Welcome to Chrome OS.
Written by Eric Schmidt, Google Chairman and CEO
The Internet has advanced a long way from its beginning, gathering millions of users from all over the world. As the time passed by, an increased number of businesses have learned that the online environment could represent the start of a very lucrative project. Profits can be easily made online, regardless of the type of business but there is one thing that always makes a difference: the competition. With the help of a professional Vancouver SEO company, one can make the distinction between being successful or not. You too can benefit from the aid of SEO Vancouver experts, especially if you are just as the start of the road and you want to make sure that you are not defeated by the existing competition.
Search engine optimization has easily developed as a field of its own, encompassing different areas that serve the same purpose, meaning a top position among search engine results. Today, with the help of Vancouver SEO specialists, you too can be on the first page of results that search engines display. SEO Vancouver experts provide a wide range of services under the umbrella of search engine optimization, adapting these services to the demands and personal preferences of their customers. The list of services mentioned includes but is not limited to the following: social bookmarking, social website marketing and PPC (or pay per click advertising, as it also known). There are other services that you can benefit from, such as mobile advertising, web analytics and hotel SEO services, depending of course on your needs and your line of work.
While there are SEO techniques out there, it is true that not all of them are effective and, most importantly, not all of them can be applied to a particular online resource. You need to know which technique works best and you also need to know what doesn’t function from the start. With the aid of Vancouver SEO specialists, you do not have to worry about such things any more. Everything is taken care of and the results delivered are always impressive. The SEO Vancouver experts can get you the spot you deserve on the Internet, resorting to highly efficient SEO techniques and making sure that you are satisfied with the services provided, not to mention the prices requested for such services.
What do you want from search engine optimization? The answer is simple. You want to be found by prospective customers quick and easy. Most people do not have enough patience to search long and hard for certain products or services, preferring to choose something from the first results. In such cases, it is the turn of Vancouver SEO specialists to take the lead and make sure that you are found among those top results. They analyze your needs and employ techniques that are 100% successful, so that you are successful no matter what. You need SEO Vancouver experts to cover the areas that are tricky and provide you with insight knowledge into the world of search engine optimization.
Do not hesitate to turn to Vancouver SEO experts and guarantee your top spot, promoting your business and your services in the most certain way. You will soon see that SEO Vancouver specialists have a lot of things to teach you, things that you can also employ later on in life. For the time being, just make sure you discover the entire range of services they provide and ask the specialists about the best SEO strategy for your needs.
We take pride in the Vancouver SEO services we provide and we invite you to our website to discover what Internet marketing is all about. How about you come and see what SEO Vancouver experts can do for you?
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Are you searching for a professional SEO company Canada? Do you want to find the best Canada SEO company? If your answer to either of these two questions is affirmative, then you should definitely keep on reading this article. You will soon be informed about the advantages of searching for such a company on the Internet and also about the range of services offered, generally presented under the concept of search engine optimization. However, you should know that there is a big difference between the services a company with experience provides and the ones that come from a less-experienced company.
The Internet is filled with choices and, if you search hard enough, it is practically impossible not to find a SEO company Canada that you are satisfied with. To simply your search process and gain a little bit more time, we will try to present some of the things you should be on the lookout for. First of all, you should try and choose a Canada SEO company that puts you, the customer, at their number one priority. Don’t just believe in their promises but rather try to confirm what they have to say about their services, as search engine optimization requires a fair amount of experience and knowledge of the field. Once you have found a company that you consider to be suitable, then you can proceed towards reading more information about their services.
If you have any questions about search engine optimization, then do not hesitate to ask the representatives of the SEO company Canada. In this way, you can see for yourself how knowledgeable they are and decide whether this is the Canada SEO company you want to work with or not. You can also read about some of the studies that were made regarding search engine results and top searches, discovering in this way that most people browse for the information they need on the first five websites that appear after a quick search on the Internet. However, the most important part is represented by the SEO strategy and, in time, you will definitely appreciate the investment you have made.
For those of you who are successful business owners, interested in expanding over the Internet, the help provided by a professional SEO company Canada is more than essential. You cannot break the ice and reach the top positions of search engine results without having an expert by your side. So, whether your business is located in Toronto, Victoria or Quebec, online you can expand throughout the entire world but not without the help of a Canada SEO company. You will see that the testimonials of pleased customers are also useful, especially since they come from people with experience. By reading those, you will discover that a strong relationship is created between the owner of the company and the SEO company Canada.
We live in a world where the fast access to information is vital. There is no time to wait for the information and this is probably the reason why we never go beyond the first page of the search engine results. For a company to be successful, that means a top presence among search engine results. A professional SEO company Vancouver can help you reach such objectives, without wasting too much of your time or effort, not to mention money. This is the kind of investment that you will certainly not regret and you will definitely develop that strong relationship with the Canada SEO company.
Resource box: We are confident that you will find us to be the SEO Company Canada that you need. Come to our website and discover the range of the services we have available, each and every one providing that we are the ones for you. It’s not for nothing that we are a professional Canada SEO Company
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SEO company Vancouver
In today’s modern world, it can be quite difficult to maintain yourself at the top, especially when it comes to such a diverse environment such as the World Wide Web. Technology has reached the point where lots of people use the Internet to search for the things they need, most of the times referring to the first ten results that major search engines provide.
If you want to make sure that your company is in this top ten, then you should definitely consider resorting to the help of a professional SEO company Vancouver. Keep in mind that a Vancouver SEO company can help you not only reach the position you desire but also to maintain it, regardless of the competition.
When someone is searching for information on the Internet, it is highly unlikely that person will go beyond the first page of search engine results. People want information fast and they want it to be reliable. This is why you need an experienced and dedicated SEO company Vancouver, with a team of specialists ready to guarantee that top position you have always wanted for your own company. While there are many SEO experts out there that promise you will be high and mighty, it is just as true that you have to perform a thorough research before you will choose a particular Vancouver SEO company. After all, you want someone that can actually come through for you, keeping you in that top five.
For a long time, search engine optimization was not given the attention it deserved. As the Internet expanded and the online medium became more diverse, more and more people have started to become interested in this area. Nowadays, having a SEO company Vancouver by your side is a sure recipe for success and it is just as true that professional companies know how to maintain the loyalty of their customers, providing top-quality services at the most competitive prices. You do not have to spend a fortune to benefit from the services of a good Vancouver SEO company and that is especially true if you choose that company by performing a thorough search on the Internet.
If you are interested in professional services such as the one of Internet marketing and search engine optimization, then a SEO company Vancouver is more than perfect for you. On the other hand, if this is the first time you are hearing about such subjects and you don’t know from where to start, then you should consider reading the testimonials left by other customers. When you find a new Vancouver SEO company and you want to find out more information about the services they provide, customer testimonials represent a great source. You can find out precious details about both the quality and the ‘quantity’ of the services, discovering how they can guarantee your spot in that famous top five (in major search engines).
It is true that we cannot live without the Internet and it is just as true that one needs a professional SEO company Vancouver to make it online. The competition is fierce and one needs that something extra that makes the difference. With a Vancouver SEO company working to optimize your website for major search engines, you do not have anything to worry about. On the contrary, you will see the results in the shortest amount of time possible and you will definitely be satisfied with the position occupied among search engine results.
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Professional SEO services
In the past few years, the concept of Internet marketing developed to the point to encompass a wide range of services, among which we encounter the following: search engine optimization, pay per click advertising and social bookmarking. Business owners are on the lookout for professional SEO companies, knowing very well that they need the help of people with experience in order to make it out. With the competition being so stringent, it definitely makes sense to search for SEO professional teams to provide you with the service that you need. Let’s find out more information on the subject.
Each and every project is treated with the same amount of seriousness by the professional SEO experts. Moreover, they take all the necessary time to explain the steps of each SEO professional projects, making sure that you understand everything and that there are no uncertainties. The one thing that you have to know is that these experts are available for support 24/7, as they want to establish a powerful relationship with you, the customer. So, you can approach them with any question you have regarding search engine optimization and other related subjects; they will be more than happy to explain such things to you.
Search engine optimization means that your website (and thus your business) will become more visible on the Internet, attracting an increased number of customers. Professional SEO companies take all the time they need to work on a SEO project, implementing techniques that have already prove to be efficient. They provide SEO professional advice, helping people to develop pay per click marketing campaign. At the same time, they have a professional SEO team that will analyze your website, offering suggestions that, if followed, will eventually lead to a better visibility among search engine results.
The range of SEO services offered by a professional SEO company includes the following areas: on-page and off-page optimization. In the first case, you can benefit from any of the following services, if not all: website analysis, keyword analysis, competitor analysis, mega tags creation and image tag optimization. In the second case, we are talking about link building, outgoing links, search engine submissions and search engine ranking report (or better known as Google analytics). As you can see, each and every one of these services has its own purpose, allowing you to maintain the position you desire on the Internet.
We all use the Internet and, as business owners, it’s important to be as visible as one can possibly be. By resorting to professional SEO companies, you know from the start that such objectives are attained. You can always go online or contact the SEO professional teams, so as to find out more information about website promotion and search engine optimization. Be prepared to learn many new things to and discover a whole new level of the Internet, the one where the competition is fierce and being number one is always the most important issue on the daily agenda.
Don’t you wish that you could be number one when it comes to search engine results? If the answer is yes, then you should start with us, the professional SEO company that you need. Ask our SEO professional experts for help and the results will appear sooner than you imagine.
Categories: SEO Services Vancouver
SAN FRANCISCO — Google Inc.’s methods for recommending websites are being reviewed by Texas’ attorney general in an investigation spurred by complaints that the company has abused its power as the Internet’s dominant search engine.
The antitrust inquiry disclosed by Google late Friday is just the latest sign of the intensifying scrutiny facing the company as it enters its adolescence. Since its inception in a Silicon Valley garage 12 years ago, Google has gone from a quirky startup to one of the world’s most influential businesses with annual revenue approaching $30 billion.
A spokesman for Texas Attorney General Greg Abbott confirmed the investigation, but declined further comment.
The review appears to be focused on whether Google is manipulating its search results to stifle competition.
The pecking order of those results can make or break websites because Google’s search engine processes about two-thirds of the search requests in the U.S. and handles even more volume in some parts of the world.
That dominance means a website ranking high on the first page of Google’s results will likely attract more traffic and generate more revenue, either from ads or merchandise sales.
On the flip side, being buried in the back pages of the results, or even at the bottom of the first page, can be financially devastating and, in extreme cases, has been blamed for ruining some Internet companies.
European regulators already have been investigating complaints alleging that Google has been favoring its own services in its results instead of rival websites.
Several lawsuits filed in the U.S. also have alleged Google’s search formula is biased. Google believes Abbott is the first state attorney general to open an antitrust review into the issue.
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“We look forward to answering (Abbott’s) questions because we’re confident that Google operates in the best interests of our users,” Don Harrison, Google’s deputy general counsel, wrote in a Friday blog post.
Harrison said that Abbott has asked Google for information about several companies, including: Foundem, an online shopping comparison site in Britain; SourceTool, which runs an e-commerce site catering to businesses; and MyTriggers, another shopping comparison site.
All of those companies offer features that Google includes in its search engine or in other parts of its website. Foundem, SourceTool and MyTriggers have previously filed lawsuits or regulatory complaints against Google.
“Given that not every website can be at the top of the results, or even appear on the first page of our results, it’s unsurprising that some less relevant, lower quality websites will be unhappy with their ranking,” Harrison wrote.
Google says its closely guarded search formula strives to recommend websites that are most likely to satisfy the needs of each user’s request. If it didn’t keep its users happy, Google argues that people would become disgruntled and switch to other search engines offered by Yahoo Inc., Microsoft Corp. and IAC/InterActiveCorp’s Ask.com.
Regulators and lawmakers in the U.S. and Europe also have been looking into Google’s privacy practices and its acquisitions as the company tries to fortify its power.
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